Frame
Name the decision, population and useful customer action. We agree what evidence could change the team’s mind.
The Cohort Lab
A transparent path from messy events to a useful decision.
Our working process gives product, growth and data owners clear review points—before findings become recommendations.
Audit
Check event meaning, identity, timestamps, exclusions and coverage. Material gaps are surfaced before deep analysis.
Compare
Build behavioural cohorts and compare their retention, frequency, paths or value with appropriate maturity windows.
Challenge
Test alternative explanations against releases, campaigns, channels and calendar effects relevant to Malaysia.
Act
Translate supported findings into ranked questions, experiments or measurement changes with named owners.
A decision is waiting
Put your retention question through the lab.
We will tell you whether your current data can answer it.