Cohorts beyond signup month: finding behaviour that predicts value
Acquisition date is useful, but behavioural cohorts often explain retention more clearly.
Read the note →Field notes
Make stronger cohort decisions.
Practical guidance for product, growth and data teams working through behavioural evidence.
How to read a retention curve without misleading your team
A retention chart becomes useful only after the return action, interval and population are explicit.
Read the note →
An event-quality checklist before you trust cohort results
Small instrumentation errors can produce confident-looking but incorrect behavioural conclusions.
Read the note →